ZLUZ IS THE FIRST EVER HIGH EFFICIENCY WATER HEATING SKYLIGHT… A 3 IN 1 SYSTEM WHICH PASSES THE NATURAL DAYLIGHT, USES THE SOLAR ENERGY FOR HOT WATER, AND INCLUDES WARM NIGHTTIME LED LIGHTING WITH REMOTE DIMMER.
Marketing + Messaging
Logo + Identity + Branding
Digital + Print Design
Website + Mobile Design
I had a load of fun being able to work on this project. It started as a concept sketch by Zondluz's Principal and was brought all the way thru to commercialization. Collaboration with their industrious engineer; the two of us built actual units in the shop, created trade show booths (and worked the shows), and produced all marketing materials....touched most pieces of this project from start to end.
The standard spec sheet can be such a bore...professionals in architecture, construction, and engineering need vital information for their building plans but that doesn't mean it has to be a snooze fest. By adding colour, call-outs, & icons we were able to increase visibility and impact for the ZLUZ at trade shows and stand-out amongst competitors.
ZLUZ needed an online presence that would appeal to all sorts...leaving behind the typical architect/engineering speak for a more casual friendly approach so that all visitors could feel welcome and quickly understand what the product is and how it could benefit their next building project and the environment.