CAFÉ + GROCERY LOCATED IN LEÓN, MEXICO SPECIALIZING IN LOCAL + INTERNATIONAL WINE, CHARCUTERIE, CHEESE, + ORGANIC PRODUCTS.
The new brand needed to appeal to an international clientele.
THE RESULTS ARE DELICIOUS.
Based in Mexico and targeted at international business people.
NAMING + LOGO + FAVICON
La Bouchée means 'mouthfull' in French. The logo is a nod to French design.
From stationary to billboards, magazine ads, signage, packaging, POP...we designed all printed collateral.
Messaging was inclusive of the variety of cultures and languages of the patrons of the store.
La Bouchée started as a cafe + grocery to support the Nuvole Loft Development. The aim was to create a space for the ever-growing international community in León, Mexico so they could feel closer to home by being able to purchase familiar goods from their home countries.
We developed the concept and brought the store to life and created a brand presence with overall
Store Concept + Interior Design
Logo + Identity + Branding
Print + Digital Design
Promotional Video Direction + Editing
Social Media Content + Campaign Direction