CAFÉ + GROCERY LOCATED IN LEÓN, MEXICO SPECIALIZING IN LOCAL AND INTERNATIONAL WINE, CHARCUTERIE, CHEESE, AND ORGANIC PRODUCTS.
Store Concept + Interior Design
Identity + Branding
Digital + Web
Promotional Video Direction + Editing
Social Media Content + Campaign Direction
La Bouchée started as a cafe + grocery to support the Nuvole Loft Development. The aim was to create a space for the ever-growing international community in León, Mexico so they could feel closer to home by being able to purchase familiar goods from their home countries.
The café provided a space for locals to pop in for a quick cuppa or snack. Evening wine tastings paired with canapes and lessons from the sommelier brought people from the North and helped brand recognition in other parts of the city.
We encouraged Spanish language tutors to bring students to the space to help drive traffic from the local international community.