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Your Brand Voice Schparkly Creative

Think of your brand as a person. How do they talk? Dress? Act? Where do they go? What do they like to do? This dictates your tone, and word choice which becomes your brand voice

It's what helps your company stand out in a sea of information, and lets potential customers know what you are all about.

Define Your Vision, Mission and Values

First things first, determine what your brand's vision, mission and values are. Ask yourself why your brand exists, what's important to it and what you're trying to achieve.

Create Clear Guidelines

If you want to avoid misunderstanding, create a guide on your brand’s voice that states what the tone, style and key messaging are. Don’t forget to include phrases that you want to avoid and examples of preferred vocabulary.

Identify Your Target Audience

Next, know who you're talking to and who you’re trying to reach. Identifying your target audience is key to understanding how to communicate with them.

Use a Consistent Tone

Make sure your tone and style are consistent across all channels. This helps ensure your brand is cohesive and can be easily recognised.

Consider Branded Templates

Consider using templates for all types of content like emails, social media, and blog posts. This keeps everything consistent and makes it easier for your team to stick to the guidelines.

Need help? Book a free consultation with us and we can help you find your voice and achieve consistency across all platforms.

@Alina Ivanova



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