Last week we had the privilege of guest lecturing for a marketing class at the University of Westminster and it was great fun! We talked a bit about how to identify and develop client profiles and find opportunities in the marketplace. We then ran a workshop- splitting them into groups where they researched, created, and delivered a presentation for 1 of 3 companies (Patagonia, Beavertown Brewery, and Charlie Bigham's | certified B-Corp). It was very impressive to see how quickly the students came up with the presentation with the use of AI graphics and availability of market data online, and their collective minds. There were some interesting ideas, and the students gave it their all. Thank you, Nic Sanders, for the opportunity- we had an awesome time!
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