IF IT'S MORE THAN A FEW YEARS OLD THE ANSWER IS PROBABLY YES.
A website is a huge part of your brand. To understand if it needs a refresh, answer these questions:
Does your site look modern or up to date and is it functioning properly?
Does it look good on mobile devices?
Have you changed anything about your branding?
Do your competitors have better websites?
Have you updated the content in the last year?
HOW IT LOOKS + WORKS
Are you proud of your site? Does it look up to date? It doesn't take long for a site to look dated or old. The average website should be updated every 2-3 years and most definitely after 5 years. Some of the technology originally used to build your site may no longer be supported and present errors for your potential customers.
More and more people are checking out your website from their phones (around 60% of users). Making sure your site looks great and performs well across all devices is crucial.
Every time there is a change within your brand, your website should follow. One of the most important things in effective branding is consistency across all platforms.
This one is simple. Does your competitor do something similar to you and have a better website? Don't lose market share because your site doesn't stand up to the competition.
Having updated content on your site increases your brand exposure, boosts your S.E.O., and gives returning customers something new to look at and learn about. Ideally, you should be updating this on a quarterly basis but definitely once per year.
LET US KNOW- WE CAN HELP
Schparkly Creative is growing and can handle the most challenging website development, re-designs and updates. We also offer monthly maintenance packages so you can focus on what you do best...running your business!
IS IT TIME TO GET YOUR WEBSITE SCHPARKLING? Book your 30-minute consultation. We can't wait to hear from you. xo Marc + Wren LET'S BE A FORCE FOR GOOD.