Our new interview with Bold Journey magazine was published today.
A quick quote from us:
“Brands are designed around a target market. One of the most important things to understand in branding is:
1. That which appeals to you, or your client, may not be the thing that appeals to your target market. Do the research. Understand who you need to appeal to.
2. Never give up. Always show up. Take advantage of opportunities as they present themselves and build trust with each of your clients. This turns into the foundation of a solid agency.
3. Stand for something. Discover who you are as a designer, brand specialist, marketer, or anything else really. Have a point of view, and a set of values and stand behind them.”
See the whole interview at: