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BRANDING

 

WE'VE BEEN RATED AS ONE OF THE TOP 6 BRANDING AGENCIES IN LONDON.

 

We're a London-based branding studio working globally, building branding people actually remember.


Not just logos. Not just moodboards. Proper brand identities that look sharp, feel intentional, and work in the real world.

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For startups, scaleups, and SMEs who are done blending in.

 

We’re not here to overcomplicate branding or drown you in strategy decks no one reads twice.

We build brands with direction... rooted in thinking, shaped by design, and made to actually do something out in the world.

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Small studio. Senior brains. No unnecessary layers.

WHAT WE DO

Branding is more than a logo. It’s how people recognise you, trust you, and decide if you’re worth their time.

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We build full brand systems, including:

  • Brand strategy & positioning

  • Naming (if you need it)

  • Logo design & identity systems

  • Typography & colour direction

  • Tone of voice & messaging direction

  • Brand guidelines (so everything stays consistent)

  • Art direction for rollout across digital and print

 

Everything is built to actually get used... not sit in a forgotten folder.

WHY BRANDING MATTERS

Branding is what makes a business feel credible before a conversation even happens.

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  • A logo is not a brand... it's just one part of a larger system.

  • Strong branding reduces confusion and increases trust at every touchpoint.

  • The best brands are the ones that are instantly recognisable without explanation.

  • Consistency is what turns design into a brand.

 

If your brand feels messy, everything else will too.

BRAND BOOKS + STYLE GUIDES

The brand book is your brand’s ultimate playbook.

It's like a treasure chest filled with all the awesome stuff that makes your brand uniquely yours. From the big dreams + values that kickstarted it, to the cool visuals that give it oomph. Our strategy and design team help make your brand STAND UP and STAND OUT.

WHAT CLIENTS SAY ABOUT WORKING WITH US

"Wren and Marc from Schparkly were the guide rails we needed to take all of our branding concepts and focus them into one style, one playbook that not only helped us make a huge impact for our first trade show as a new gin to the UK market, but also gave us a brand guideline book to guide us as we move forward. They have a genuine sense of style and understanding of not only branding but also how to think about tactics to get a business off the ground. It is always a great conversation when we meet either in person on via web calls and we walk away with a list of to-dos that are achievable and logical. Highly recommend.​​"
Stephanie Pratt, Founder of Ginagain
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Read more reviews here.

See the Ginagain case study here.
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LOGO DESIGN

A logo isn’t just a pretty mark. It’s your brand’s visual anthem.

It speaks your values, shows your vibe, and sets the tone before you say a word. We don’t just design logos... we craft visual identities that actually mean something. And we’ve got your back every step of the way.

Scroll for the good stuff.

WHO THIS IS FOR

This is for you if:

  • You’re building a business and want to look like you mean it

  • You’re scaling and your current brand can’t keep up

  • You’re an SME that’s outgrown your identity

  • You know your brand doesn’t reflect the level you’re actually operating at

 

If that sounds like you, we’ll probably get along.

HOW WE WORK

No chaos. No endless back-and-forth. No disappearing into the void.

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Just a clear, collaborative process:

  1. We get to know your business properly

  2. We define direction and positioning

  3. We explore creative routes

  4. We refine what works (and bin what doesn’t)

  5. We deliver a complete brand system you can actually use

 

Simple. Structured. No drama.

WHAT'S INCLUDED

A typical branding project includes strategy, identity design, typography, colour systems, and brand guidelines. 

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  • We build full identity systems, not just logos.

  • Deliverables always include a scalable brand system designed for digital and print use.

  • You’ll walk away with everything needed to apply your brand consistently across all channels.

  • We design brands that work across websites, social media, pitch decks, and marketing materials

WHAT YOU CAN EXPECT

Every decision is made with consistency, usability, and longevity in mind.

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  • A typical branding project takes around 4–8 weeks, depending on scope and feedback cycles.

  • Most projects start with a strategy phase before any visual design begins.

  • We usually present 2–3 creative directions before refining a final identity.

  • Branding works best when we align on audience, positioning, and tone before visuals.

  • Every project includes a structured handover with all brand assets ready to use.

Ready to build a brand that doesn’t blend in?


Book a call and let’s figure out where you are, where you’re going, and how we help you get there properly.

 

15–30 min intro. No pressure. Just a proper conversation

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