SANTA BARBARA
WILDLIFE CARE NETWORK
THE SANTA BARBARA WILDLIFE CARE NETWORK IS A NONPROFIT ORGANIZATION THAT RESCUES, REHABILITATES, AND RELEASES BIRDS, REPTILES, AMPHIBIANS, AND TERRESTRIAL MAMMALS IN SANTA BARBARA AND VENTURA COUNTIES WHILE EDUCATING THE PUBLIC ABOUT LIVING IN HARMONY WITH WILDLIFE.
We helped with their re-brand, built them a website, created tradeshow materials, and planned promotional activities and events. We helped raise donations by 30% within a year.
THE RESULTS WERE WILD.
THE REBRAND:
SBWCN had been around for 24 years and had many logos in that period. They were still using quite a few of them when we took over their marketing. We consolidated it down to one logo with variable wildlife in the middle to show the scope of wildlife rescued. These different logos were then made into promotional materials such as t-shirts, pins, totes and more. There were 30 species represented in all.
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THE WEBSITE:
SBWCN employees and volunteers spend so much time helping local wildlife that they didn't have time to build a website. We built their first... complete with information on how to handle local wildlife, videos to let people know what we were doing, and a hotline to report wildlife in danger. You could donate online and we even had a kids activities section that we would use when volunteers visited local elementary schools.
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From trade shows to handouts we were responsible for getting the message out there that there was a local wildlife rescue that was just a phone call away.