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David Bowie was one of our heroes growing up. A brilliant musician and artist who always found new ways to connect with people.

We are not rock stars! (Unless you see us at karaoke) but as brand experts we can learn a lot from Bowie.

He was a master of using his image and persona to create buzz and excitement around his music. He was also willing to experiment with new marketing strategies and platforms to reach his fans.

He was creative and original. Bowie was always willing to take risks and try new things. He didn't follow the crowd, and he always found ways to stand out.

Bowie was always true to himself, even when he was playing a character. This authenticity made him more relatable to fans and helped them connect with him on a deeper level.

Bowie's marketing campaigns were always aligned with his music and persona. This helped to create a unified brand identity that was instantly recognizable.

He was always willing to change and evolve. He didn't get stuck in one style or genre, and he was always looking for new ways to connect with fans.

David Bowie understood the power of image, persona, and storytelling to connect with fans and build a lasting legacy.

(Mural by Zabou – Public art London)



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