ZLUZ

ZLUZ IS THE FIRST EVER HIGH EFFICIENCY WATER HEATING SKYLIGHT… A 3 IN 1 SYSTEM WHICH PASSES THE NATURAL DAYLIGHT, USES THE SOLAR ENERGY FOR HOT WATER, AND INCLUDES WARM NIGHTTIME LED LIGHTING WITH REMOTE DIMMER.

MY INVOLVEMENT:

Creative + Design Direction

Product Development

Logo + Identity + Branding

Product Naming

Style Guides

Brand Management

Brand Engagement

Print + Digital

Web + Mobile

Marketing

Booth Design

Packaging

Promotional Video Direction + Editing

Social Media Content + Campaign Direction

Manual + Installation Guide Design

Shop Work

I had a load of fun being able to work on this project. It started as a concept sketch and was commercial ready product in a two year timeline on a very lean budget. Collaborating with their industrious engineer; the two of us built actual units in the shop, created trade show booths (and worked the shows), and produced all marketing materials....touched and led most pieces of this project from start to end.

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WEB + MOBILE

ZLUZ needed an online presence that would appeal to all sorts...leaving behind the typical architect/engineering speak for a more casual friendly approach so that all visitors could feel welcome and get a quick understanding of what the product is and how it could benefit their next building project. The website provided spec sheets and 3D models for architects and engineers to drop into their building plans. And because we passed energy efficiency testing we qualified for internationally recognized certifications. These certifications meant we were able to introduce our clients to a variety of available tax credits to help make the installation affordable.