LA BOUCHÉE

CAFÉ + GROCERY LOCATED IN LEÓN, MEXICO SPECIALIZING IN LOCAL AND INTERNATIONAL WINE, CHARCUTERIE, CHEESE, AND ORGANIC PRODUCTS.

MY INVOLVEMENT:

Creative + Design Direction

Store Concept + Interior Design

Product Development

Naming

Logo + Identity + Branding

Style Guides

Brand Management

Brand Engagement

Print + Digital

Marketing

Booth Design

Packaging

In-Store Events

Promotional Video Direction + Editing

Social Media Content + Campaign Direction

Employee Manual Design

La Bouchée started as a cafe + grocery to support the Nuvole Loft Development. The aim was to create a space for the ever-growing international community in León, Mexico so they could feel closer to home by being able to purchase familiar goods from their home countries.

Created the logo and designed stationary, menus, interior and exterior signage, and employee handbooks.

Signage.

Holiday magazine advert.

Chose a selection of international and local wines and designed the space to feature new wines each month.

Created displays for the entry table made of seasonal, local, artisanal goods.

Designed an overhead lettered light to greet clients at the cafe.

Branded several local artisanal products.

Branded take away goods.

Designed a directional billboard to welcome people to the neighborhood.

Store exterior.

Wine tasting event.

Wine tasting event invite.

THE CAFÉ

The café provided a space for locals to pop in for a quick cuppa or snack. Evening wine tastings paired with canapes and lessons from the sommelier brought people from the North and helped brand recognition in other parts of the city.

We encouraged Spanish language tutors to bring students to the space to help drive traffic from the local international community.

A small selection of images used for social media: