KINK DOCTOR
KINK DOCTOR IS THERAPY & EDUCATION WITH FIRST-HAND KNOWLEDGE OF ALTERNATIVE IDENTITIES & LIFESTYLES.
They came to us seeking a brand refresh to appeal to international markets, which included an updated logo, website, social templates, brand book, + market research.
THE RESULTS ARE STUNNING.
THE REBRAND:
Kink Doctor wanted a fresh face for their brand to better show their expertise is rooted in an intertwining of personal experience and academic and professional training. We designed a new logo, favicon, and iconography that reflected who they are today.
​
LOGO + FAVICON
The logo redesign uses the font NT Epika font in all caps and incorporates a slim line to connect the first and last letters evoking a whip.
​
ICONOGRAPHY
We designed iconography to reflect the various people
and groups served based on worldwide symbolism.
​
BRAND BOOK
We developed brand guidelines to make sure Kink
Doctor has a consistently distinct and memorable
impact across everything they do.
It is a starting point for further expression with the ability to go wild, but know who they are and why they do what they do.
THE WEBSITE:
Kink Doctor needed a new website to develop an effective online presence that would benefit both the user and their business while improving website traffic, engagement and customer loyalty.
SEO: SEARCH ENGINE OPTIMIZATION
Our SEO strategy helped Kink Doctor be in the top 5% of its search categories within a matter of months by crafting the messaging to include keywords, relevant imagery, meta descriptions, links, and more. This means people can find the website easily.
​
UX: USER EXPERIENCE
Customers want to use your site but if it's hard to navigate they won't stick around.
We designed Kink Doctor's site to be user-friendly, intuitive, and accessible resulting in users spending over 4 minutes on the site (typical websites average 1.2 minutes).
​
RESPONSIVE: MOBILE FRIENDLY
More and more people are checking out your website from their phones. Making sure your site looks great and performs well across all devices is crucial.
KinkDoctor.com receives 72% of their traffic from mobile users...imagine if we didn't plan for that. Every device should be able to access and navigate your website easily.
SOCIAL MEDIA
Kink Doctor has an active social media presence. To help create a strong brand presence we designed post and story templates that can be easily updated while being recognizable.
POTENTIAL MARKET REPORT
With the expansion to international markets there was a need to better understand the who, what, where, and how to reach.